Skip to main content

What is Mediads?

How Mediads turns media brand trust into incremental ROI on your existing social ads, and what it costs.

Your ads are well-crafted. Your targeting is sharp. Your budget is allocated.

But they come from your brand account. And that is the problem.

The platform

Mediads is the Social Ads Amplification Platform. It amplifies your existing social ad campaigns by delivering them from premium media brand and creator profiles, turning media trust into incremental ROI across your entire funnel, from awareness to conversions, without changing your ad environment.

The catalog includes more than 350 premium partner media brands and content creators across Europe, the US and Asia, including M6, BFM, Brut, Entrepreneur.com, CNET, Time Out, El País and 20 Minutos...

Media brands are premium publishers whose editorial authority your audience already recognizes. Content creators are influencers and creators who have built authority with a specific community: they carry the voice of someone your audience sees as one of their own. Both are available in the same catalog.

You can explore the full catalog in browsing the media brand and content creator catalog:

Why does the profile your social ads come from matter?

Research by the ARF shows that 54% of ad attention depends not on the message itself, but on who sends it.

When your audience scrolls their feed, they identify who is speaking to them in 0.3 seconds, before they read a single word. When that sender is a media brand they recognize, three things happen:

  • It stops scrolling: brand recognition makes the name register instantly in a feed.

  • It triggers attention and engagement: the media brand's authority transfers to your message and builds the trust that drives performance.

  • It gives the message the full weight it deserves, without the resistance it normally applies to brand self-promotion.

That combination is the media trust effect. At identical campaign, advertisers observe up to 2x ROI.

What changes with Mediads, and what does not

Mediads changes one thing only: the display page your ads are delivered from. Everything else stays exactly as it is.

What Mediads changes:

The Facebook page, Instagram account, TikTok profile or LinkedIn page your ad appears to come from:

What stays yours:

  • Your ad management platform: campaigns stay in your own account (Meta, TikTok, LinkedIn).

  • Your audiences: your custom audiences, lookalikes, and retargeting pools remain yours.

  • Your tracking pixel and your server-side conversions: tracking stays consolidated on your side.

  • Your creatives: no adaptation required. Start with your best-performing ones.

  • Your algorithmic history: the algorithm keeps optimizing on your account's existing signals.

  • Your full control: budget, creatives, targeting, schedule. Nothing changes operationally.

Good to know: The partner reviews and approves your content before anything goes live. Once approved, your ads are delivered from their page while you keep full control of everything else.

What results can you expect?

The media trust effect works across the whole funnel: awareness, consideration, engagement, then conversion. It reaches the bottom of the funnel, where sales, revenue and leads are counted.

The media trust effect is measurable and incremental because your tracking pixel and your algorithmic history remain unchanged throughout. At identical campaign, advertisers observe up to 2x ROI.

Mediads Sonar™

Mediads Sonar™ is the AI-powered recommendation engine built into your Mediads Workspace. It analyzes your brand, understands who your customers are, and matches you with the media brands in the catalog whose authority is most relevant for your audience and most likely to drive performance.

The recommendation is guidance, not a constraint: you can activate an amplification with any media brand in the catalog.

The Mediads Chrome Extension

The Mediads Chrome Extension overlays your Meta Business Manager and lets you activate an amplification without leaving it: inside the tools you already use.

It is a simplified version of the activation available in your Mediads Workspace. Both do the same thing. Use whichever fits your workflow.

Lisa, the Mediads assistant

Lisa is the Mediads conversational assistant, available directly in the platform. Ask a question and Lisa answers 24/7, from choosing the right media brand for your campaign through to activating your amplification. When a question needs a human, Lisa hands it over to the Mediads support team.

What does Mediads cost?

Simple, clear, risk-free.

Your incremental ROI covers the 15% fee. It is the only thing you will ever pay us.

  • No subscription, no setup fee.

  • No minimum spend, no commitment.

  • Creating your Mediads account is free.

  • Mediads applies a fee of 15% on spend generated through media brand amplifications, or 12% for content creator amplifications.

  • You only pay while your ads are in delivery. No active amplifications in a month means nothing to pay.

Example: You spend 1,000 EUR on Meta in July on amplified ads with media brands such as M6, El País or Time Out. Mediads fees are 150 EUR excl. tax, billed in August.

Which platforms can you amplify?

Mediads amplifies Social Ads only. The mechanism changes the page an ad is delivered from, and that page only exists on social platforms.

Platforms Mediads amplifies

  • Meta Ads (Facebook and Instagram): self-service

  • TikTok Ads: activated with Mediads support team

  • LinkedIn Ads: activated with Mediads support team

Platforms Mediads does not amplify

YouTube, Snapchat, X, Pinterest, Twitch, Google Ads, Microsoft Ads. Search and display ads have no sending page to change.

Frequently Asked Questions (FAQ)

Do I need a new account or a new campaign?

You need a Mediads account, which is free and without commitment. You do not need a new ad account and you do not need a new campaign. Mediads activates on the campaigns you already run.

Are my audiences and my Meta history preserved?

Yes. You target your own audiences throughout, which preserves all algorithm learning accumulated for your brand.

Does the media brand run my campaign?

No. They review your ad and approve it. Campaign steering, optimization, audiences and tracking all stay on your side.

How is Mediads different from whitelisting?

With whitelisting, a creator lets a brand run ads from their account, and the audience reached is the creator's own community. With Mediads, you target your own audiences. What changes is only the page your ads are delivered from.

Did this answer your question?